Current:Home > reviewsChipotle and Sweetgreen's short-lived beef over a chicken burrito bowl gets resolved -Ascend Finance Compass
Chipotle and Sweetgreen's short-lived beef over a chicken burrito bowl gets resolved
View
Date:2025-04-28 04:52:12
Sweetgreen, it seems, has turned down the the heat brought on by Chipotle Mexican Grill, Inc.'s chicken burrito bowl lawsuit.
The salad chain told NPR it decided to rename its new chipotle chicken menu item, following its fellow fast casual restaurant's legal challenge over the previously named "Chipotle Chicken Burrito Bowl."
"In order to focus on the business and continue serving our guests without distraction, we have decided to rename our bowl to the Chicken + Chipotle Pepper Bowl as part of a tentative agreement to resolve the lawsuit," a spokeswoman for Sweetgreen said in a statement to NPR. "Our mission is to bring customers healthy, elevated and craveable menu items that make you feel good. We are looking forward to putting this lawsuit behind us as we continue to connect more people to real food."
In its complaint filed Tuesday, Chipotle had originally accused Sweetgreen of trademark infringement, trademark dilution and deceptive trade practice. The burrito chain claimed that Sweetgreen attempted to profit off Chipotle's near-identical, directly competitive and well-known product.
The salad chain launched its new menu item in late March as part of the company's expansion beyond green salads and warm grain bowls.
Among Chipotle's complaints were that Sweetgreen's menu item features similar ingredients to its own, and that Sweetgreen makes "prominent use "of the famous Chipotle trademark in various marketing channels, as well as a font "near identical to Chipotle's stylized logo." The lawsuit also claimed Sweetgreen's advertisements feature "a background that is nearly identical to Chipotle's trademarked" Adobo Red color — all with the goal of creating a false association with Chipotle.
Social media accounts associated with Sweetgreen appeared to acknowledge customers' close association between the two companies. In response to a comment on Instagram saying "Chipotle who?!" to Sweetgreen's announcement of the new menu item, the restaurant said, "you said it, not us," and included an emoji meant to indicate "zipped lips," the lawsuit alleges.
veryGood! (48936)
Related
- Meet the volunteers risking their lives to deliver Christmas gifts to children in Haiti
- Lee Raymond
- The new U.S. monkeypox vaccine strategy offers more doses — and uncertainty
- Ozone, Mercury, Ash, CO2: Regulations Take on Coal’s Dirty Underside
- Taylor Swift Eras Archive site launches on singer's 35th birthday. What is it?
- Get $135 Worth of Tarte Cosmetics Products for Just $59 Before This Deal Sells Out
- ‘People Are Dying’: Puerto Rico Faces Daunting Humanitarian Crisis
- Directors Guild of America reaches truly historic deal with Hollywood studios
- Federal court filings allege official committed perjury in lawsuit tied to Louisiana grain terminal
- 27 Ways Hot Weather Can Kill You — A Dire Warning for a Warming Planet
Ranking
- Hackers hit Rhode Island benefits system in major cyberattack. Personal data could be released soon
- There's a bit of good news about monkeypox. Is it because of the vaccine?
- Today’s Climate: May 21, 2010
- Go Behind-the-Scenes of Brittany Mahomes’ Met Gala Prep With Her Makeup Artist
- A White House order claims to end 'censorship.' What does that mean?
- New York City Sets Ambitious Climate Rules for Its Biggest Emitters: Buildings
- Priyanka Chopra Recalls Experiencing “Deep” Depression After Botched Nose Surgery
- Queen Charlotte's Tunji Kasim Explains How the Show Mirrors Prince Harry and Meghan Markle's Story
Recommendation
IRS recovers $4.7 billion in back taxes and braces for cuts with Trump and GOP in power
Priyanka Chopra Recalls Experiencing “Deep” Depression After Botched Nose Surgery
Allison Holker Shares How Her 3 Kids Are Coping After Stephen “tWitch” Boss’ Death
Cleanse, Hydrate, and Exfoliate Your Skin With a $40 Deal on $107 Worth of First Aid Beauty Products
Pressure on a veteran and senator shows what’s next for those who oppose Trump
Dr. Anthony Fauci Steps Away
Kid Cudi says he had a stroke at 32. Hailey Bieber was 25. How common are they?
Nebraska Landowners Hold Keystone XL at Bay With Lawsuit