Current:Home > reviewsTwitter-turned-X CEO Linda Yaccarino working to win back brands on Elon Musk’s platform -Ascend Finance Compass
Twitter-turned-X CEO Linda Yaccarino working to win back brands on Elon Musk’s platform
View
Date:2025-04-17 11:36:49
NEW YORK (AP) — The new CEO of the company formerly known as Twitter says she’s spent much of the past eight weeks trying to get big brands back and advertising on the social media platform that’s been in upheaval since it was bought last year by Elon Musk.
X Corp. CEO Linda Yaccarino said Thursday on CNBC that she has been focused on talking with brands like Coca Cola, Visa and State Farm, along with their chief marketing officers and chief executives.
“I’ve lived on a lot of planes lately, direct conversations with CMOs and CEOs, and we cover a lot of ground and I focus on those that have either maybe paused or reduced spending to remind them about the power of the platform and the power of the user base and the the economic potential of them partnering with us again,” she said in her first media interview since Musk appointed her as CEO.
Yaccarino suggested that part of the difficulty is that some big advertisers might not have known who to talk to because the company has slashed its staff from about 8,000 workers to 1,500 since Musk’s takeover.
She said her role under Musk — who’s also the CEO of Tesla and SpaceX — is clearly defined.
“Elon focuses on product design. He leads a team of extraordinary engineers and focuses on new technology,” she said. “So think about it as Elon is working on accelerating the rebrand and working on the future. And I’m responsible for the rest. Running the company from partnerships to legal to sales to finance, all the things.”
She said she has autonomy in doing that and described it as like a relay race.
“Elon works on the technology, dreams up what’s next, passes the baton to me. I bring it to market for economic prosperity, not only for our company, but for all of our customers, like our advertising partners,” she said.
veryGood! (84)
Related
- Cincinnati Bengals quarterback Joe Burrow owns a $3 million Batmobile Tumbler
- 2 hurt in explosion at Southern California courthouse and 1 person of interest detained
- Squatters graffiti second vacant LA mansion owned by son of Philadelphia Phillies owner
- Abercrombie’s Secret Sale Has Tons of Fall Styles & Bestsellers Starting at $11, Plus an Extra 25% Off
- How to watch new prequel series 'Dexter: Original Sin': Premiere date, cast, streaming
- Milwaukee-area stolen Virgin Mary statue found and returned to church
- Baltimore City Is Investing in Wetlands Restoration For Climate Resiliency and Adaptation. Scientists Warn About Unintended Consequences
- Can AI make video games more immersive? Some studios turn to AI-fueled NPCs for more interaction
- Federal appeals court upholds $14.25 million fine against Exxon for pollution in Texas
- Hot Diggity Dog! Disney & Columbia Just Dropped the Cutest Fall Collab, With Styles for the Whole Family
Ranking
- San Francisco names street for Associated Press photographer who captured the iconic Iwo Jima photo
- Abbott Elementary’s Season 4 Trailer Proves Laughter—and Ringworm—Is Contagious
- Squatters graffiti second vacant LA mansion owned by son of Philadelphia Phillies owner
- DWTS’ Brooks Nader and Gleb Savchenko Detail “Chemistry” After Addressing Romance Rumors
- Taylor Swift makes surprise visit to Kansas City children’s hospital
- Passenger killed when gunman hijacks city bus, leads police on chase through downtown Los Angeles
- Coca-Cola Spiced pulled from shelves less than a year after drink's release
- Woman arrested for burglary after entering stranger’s home, preparing dinner
Recommendation
'Most Whopper
Judge approves $600 million settlement for residents near fiery Ohio derailment
WNBA playoff games today: What to know for Sun vs. Fever, Lynx vs. Mercury on Wednesday
DWTS’ Brooks Nader and Gleb Savchenko Detail “Chemistry” After Addressing Romance Rumors
What do we know about the mysterious drones reported flying over New Jersey?
Adam Pearson is ready to roll the dice
Monsters: The Lyle and Erik Menendez Story Stars React to Erik Menendez’s Criticism
Top Muslim-voter organization endorses Harris as Middle East conflict escalates